Growing concerns over young people using anti-aging products, have prompted industry regulators in Italy to investigate claims that some brands are using young influencers to promote skincare products to other children.
Investigators say that the practice is linked to the broader issue of ‘cosmeticorexia’ – a new term coined by some healthcare professionals to describe an obsession with skincare.
The Global Story’s Asma Khalid speaks to the BBC’s health and wellbeing reporter Ruth Clegg, about how harmful skincare is for the social media generation.
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00:00 Introduction
02:58 Value of children’s skincare and cosmetics industry
04:11 Teen skincare influencer Ellie-May and her family
08:00 How is this different to young people experimenting with makeup in the past?
08:51 What is cosmeticorexia?
10:45 Is this just a new label for an old problem?
13:52 “I wish I had taken care of my skin more when I was younger”
15:11 Are skincare brands actively involved with these influencers?
16:34 Regulators investigating brands
20:33 “Women’s bodies have always been big business”
22:44 How Ellie-May’s mother manages her social media
