Hagoromo has been described as “the Rolls-Royce” of chalk.” The formerly Japanese, now Korean brand’s chalk is known for its smooth consistency, vibrancy, and being nearly dust-free. But the brand almost disappeared in 2015, which sent its loyal fans into a frenzy, buying up lifetime supplies before the factory shut down. Luckily, Shin Hyeong-seok, a Korean schoolteacher and former seller of Hagoromo chalk, formed a relationship with the company’s president, Watanabe Takayasu, and decided to take over. The transition wasn’t easy, but Hyeong-seok’s dedication to Takayasu’s original formulas and methodology kept the brand alive. But is that enough to ensure its future? We visited Sejongmall, where Hagoromo chalk is made, to find out. <\/p>\n
MORE SO EXPENSIVE VIDEOS: —————————————————— Business Insider tells you all you need to know about business, finance, tech, retail, and more.<\/p>\n Visit our homepage for the top stories of the day: https:\/\/www.businessinsider.com<\/a> Why Hagoromo Chalk Is So Expensive | So Expensive | Business Insider<\/p>\n","protected":false},"excerpt":{"rendered":" Hagoromo has been described as “the Rolls-Royce” of chalk.” The formerly Japanese, now Korean brand’s chalk is known for its<\/p>\n","protected":false},"author":1,"featured_media":69303,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[14],"tags":[],"class_list":["post-69283","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"_links":{"self":[{"href":"https:\/\/nicheblog.top\/news\/wp-json\/wp\/v2\/posts\/69283","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nicheblog.top\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nicheblog.top\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nicheblog.top\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nicheblog.top\/news\/wp-json\/wp\/v2\/comments?post=69283"}],"version-history":[{"count":0,"href":"https:\/\/nicheblog.top\/news\/wp-json\/wp\/v2\/posts\/69283\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nicheblog.top\/news\/wp-json\/wp\/v2\/media\/69303"}],"wp:attachment":[{"href":"https:\/\/nicheblog.top\/news\/wp-json\/wp\/v2\/media?parent=69283"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nicheblog.top\/news\/wp-json\/wp\/v2\/categories?post=69283"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nicheblog.top\/news\/wp-json\/wp\/v2\/tags?post=69283"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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