How joining the Olympic programme helped a niche pursuit go mainstream. Since making its debut in Tokyo, climbing has attracted corporate sponsors and professional investors looking to profit from the sport’s rapid ascent. The effects are being felt at both the elite and grassroots level.<\/p>\n
#climbing #sports #olympics <\/p>\n
See if you get the FT for free as a student (http:\/\/ft.com\/schoolsarefree<\/a>) or start a \u00a31 trial: https:\/\/subs.ft.com\/spa3_trial?segmentId=3d4ba81b-96bb-cef0-9ece-29efd6ef2132.<\/a><\/p>\n \u25ba Check out our Community tab for more stories: https:\/\/www.youtube.com\/<\/a>@FinancialTimes\/community How joining the Olympic programme helped a niche pursuit go mainstream. Since making its debut in Tokyo, climbing has attracted<\/p>\n","protected":false},"author":1,"featured_media":70439,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[14],"tags":[],"class_list":["post-70421","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"_links":{"self":[{"href":"https:\/\/nicheblog.top\/news\/wp-json\/wp\/v2\/posts\/70421","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nicheblog.top\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nicheblog.top\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nicheblog.top\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nicheblog.top\/news\/wp-json\/wp\/v2\/comments?post=70421"}],"version-history":[{"count":0,"href":"https:\/\/nicheblog.top\/news\/wp-json\/wp\/v2\/posts\/70421\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nicheblog.top\/news\/wp-json\/wp\/v2\/media\/70439"}],"wp:attachment":[{"href":"https:\/\/nicheblog.top\/news\/wp-json\/wp\/v2\/media?parent=70421"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nicheblog.top\/news\/wp-json\/wp\/v2\/categories?post=70421"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nicheblog.top\/news\/wp-json\/wp\/v2\/tags?post=70421"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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