Streaming platforms are making a big push into live sport, paying billions for the privilege, on contracts that run for years. Until recently, streamers had often avoided live sports, largely due to the high costs of rights, and technical challenges. The FT\u2019s Josh Noble looks at what\u2019s driving the trend, and the impact it could have.<\/p>\n
#sport #streaming #livesports <\/p>\n
See if you get the FT for free as a student (http:\/\/ft.com\/schoolsarefree<\/a>) or start a \u00a31 trial: https:\/\/subs.ft.com\/spa3_trial?segmentId=3d4ba81b-96bb-cef0-9ece-29efd6ef2132.<\/a><\/p>\n \u25ba Check out our Community tab for more stories: https:\/\/www.youtube.com\/<\/a>@FinancialTimes\/community Streaming platforms are making a big push into live sport, paying billions for the privilege, on contracts that run for<\/p>\n","protected":false},"author":1,"featured_media":71771,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[14],"tags":[],"class_list":["post-71756","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"_links":{"self":[{"href":"https:\/\/nicheblog.top\/news\/wp-json\/wp\/v2\/posts\/71756","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nicheblog.top\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nicheblog.top\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nicheblog.top\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nicheblog.top\/news\/wp-json\/wp\/v2\/comments?post=71756"}],"version-history":[{"count":0,"href":"https:\/\/nicheblog.top\/news\/wp-json\/wp\/v2\/posts\/71756\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nicheblog.top\/news\/wp-json\/wp\/v2\/media\/71771"}],"wp:attachment":[{"href":"https:\/\/nicheblog.top\/news\/wp-json\/wp\/v2\/media?parent=71756"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nicheblog.top\/news\/wp-json\/wp\/v2\/categories?post=71756"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nicheblog.top\/news\/wp-json\/wp\/v2\/tags?post=71756"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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