Canada Goose parkas have become synonymous with wealth, celebrity, and Hollywood, but the brand wasn\u2019t always the luxury label it is today. What started out as a little-known manufacturer of utilitarian outerwear went through decades of transformation and three generations of leadership before becoming a status symbol. Since taking over as CEO in 2001, Dani Reiss has leveraged the brand\u2019s reputation for quality to foster a cult following of folks who covet these coats. Here\u2019s how Canada Goose went from making jackets for its competitors to selling parkas that cost more than some used cars.
\n——————————————————
\n#canadagoose #luxury #businessinsider <\/p>\n
Business Insider tells you all you need to know about business, finance, tech, retail, and more.<\/p>\n
Visit our homepage for the top stories of the day: https:\/\/www.businessinsider.com<\/a> Why Canada Goose Is So Expensive | So Expensive | Business Insider<\/p>\n","protected":false},"excerpt":{"rendered":" Canada Goose parkas have become synonymous with wealth, celebrity, and Hollywood, but the brand wasn\u2019t always the luxury label it<\/p>\n","protected":false},"author":1,"featured_media":75400,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[14],"tags":[],"class_list":["post-75384","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"_links":{"self":[{"href":"https:\/\/nicheblog.top\/news\/wp-json\/wp\/v2\/posts\/75384","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nicheblog.top\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nicheblog.top\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nicheblog.top\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nicheblog.top\/news\/wp-json\/wp\/v2\/comments?post=75384"}],"version-history":[{"count":0,"href":"https:\/\/nicheblog.top\/news\/wp-json\/wp\/v2\/posts\/75384\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nicheblog.top\/news\/wp-json\/wp\/v2\/media\/75400"}],"wp:attachment":[{"href":"https:\/\/nicheblog.top\/news\/wp-json\/wp\/v2\/media?parent=75384"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nicheblog.top\/news\/wp-json\/wp\/v2\/categories?post=75384"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nicheblog.top\/news\/wp-json\/wp\/v2\/tags?post=75384"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nBusiness Insider on Facebook: https:\/\/www.facebook.com\/businessinsider<\/a>
\nBusiness Insider on Instagram: https:\/\/www.instagram.com\/insiderbusiness<\/a>
\nBusiness Insider on Twitter: https:\/\/www.twitter.com\/businessinsider<\/a>
\nBusiness Insider on Snapchat: https:\/\/www.snapchat.com\/discover\/Business_Insider\/5319643143<\/a>
\nBusiness Insider on TikTok: https:\/\/www.tiktok.com\/<\/a>@businessinsider<\/p>\n