{"id":77060,"date":"2025-03-31T14:43:50","date_gmt":"2025-03-31T14:43:50","guid":{"rendered":"https:\/\/nicheblog.top\/news\/how-toys-for-adults-became-a-7-billion-us-industry-big-business-business-insider\/"},"modified":"2025-03-31T14:43:50","modified_gmt":"2025-03-31T14:43:50","slug":"how-toys-for-adults-became-a-7-billion-us-industry-big-business-business-insider","status":"publish","type":"post","link":"https:\/\/nicheblog.top\/news\/how-toys-for-adults-became-a-7-billion-us-industry-big-business-business-insider\/","title":{"rendered":"How Toys For Adults Became A $7+ Billion US Industry | Big Business | Business Insider"},"content":{"rendered":"<p>Adults are the world\u2019s fastest-growing group of toy buyers. In the US alone, they\u2019re spending over $7 billion a year <!--more--> on toys for themselves, like Lego, plush toys, Hot Wheels, Barbie dolls, and Sonny Angel figurines. The world\u2019s biggest toy producers, like Mattel, are taking notice, and have released entire product lines for adult fans. We went to Mattel\u2019s design center in California to see how it makes prototypes for Barbies and Hot Wheels. We also met adult toy collectors around America, from the Maryland man with the world\u2019s most valuable Hot Wheels collection to a New York entrepreneur who buys and sells Sonny Angel figurines.<\/p>\n<p>00:00 &#8211; Intro<br \/>\n01:13 &#8211; World&#8217;s most valuable Hot Wheels collection<br \/>\n04:48 &#8211; How Hot Wheels are designed<br \/>\n10:38 &#8211; Negotiating for a $1,500 Hot Wheels<br \/>\n14:06 &#8211; How Barbie was invented<br \/>\n15:54 &#8211; How Barbie dolls are designed<br \/>\n18:07 &#8211; Barbie collector<br \/>\n19:24 &#8211; Lego collector<br \/>\n26:36 &#8211; Claw Machine Plush Toys<br \/>\n31:35 &#8211; Influence of toys from Asia<br \/>\n31:46 &#8211; Sonny Angel<br \/>\n35:39 &#8211; Outro<\/p>\n<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;<br \/>\n#toys #economy #businessinsider <\/p>\n<p>Business Insider tells you all you need to know about business, finance, tech, retail, and more.<\/p>\n<p>Visit our homepage for the top stories of the day: <a href=\"https:\/\/www.businessinsider.com\" target=\"_blank\" rel=\"nofollow\">https:\/\/www.businessinsider.com<\/a><br \/>\nBusiness Insider on Facebook: <a href=\"https:\/\/www.facebook.com\/businessinsider\" target=\"_blank\" rel=\"nofollow\">https:\/\/www.facebook.com\/businessinsider<\/a><br \/>\nBusiness Insider on Instagram: <a href=\"https:\/\/www.instagram.com\/businessinsider\" target=\"_blank\" rel=\"nofollow\">https:\/\/www.instagram.com\/businessinsider<\/a><br \/>\nBusiness Insider on Twitter: <a href=\"https:\/\/www.twitter.com\/businessinsider\" target=\"_blank\" rel=\"nofollow\">https:\/\/www.twitter.com\/businessinsider<\/a><br \/>\nBusiness Insider on Snapchat: <a href=\"https:\/\/www.snapchat.com\/discover\/Business_Insider\/5319643143\" target=\"_blank\" rel=\"nofollow\">https:\/\/www.snapchat.com\/discover\/Business_Insider\/5319643143<\/a><br \/>\nBusiness Insider on TikTok: <a href=\"https:\/\/www.tiktok.com\/\" target=\"_blank\" rel=\"nofollow\">https:\/\/www.tiktok.com\/<\/a>@businessinsider<\/p>\n<p>How Toys For Adults Became A $7+ Billion US Industry | Big Business | Business Insider<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adults are the world\u2019s fastest-growing group of toy buyers. In the US alone, they\u2019re spending over $7 billion a year<\/p>\n","protected":false},"author":1,"featured_media":77075,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[14],"tags":[],"class_list":["post-77060","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"_links":{"self":[{"href":"https:\/\/nicheblog.top\/news\/wp-json\/wp\/v2\/posts\/77060","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nicheblog.top\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nicheblog.top\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nicheblog.top\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nicheblog.top\/news\/wp-json\/wp\/v2\/comments?post=77060"}],"version-history":[{"count":0,"href":"https:\/\/nicheblog.top\/news\/wp-json\/wp\/v2\/posts\/77060\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nicheblog.top\/news\/wp-json\/wp\/v2\/media\/77075"}],"wp:attachment":[{"href":"https:\/\/nicheblog.top\/news\/wp-json\/wp\/v2\/media?parent=77060"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nicheblog.top\/news\/wp-json\/wp\/v2\/categories?post=77060"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nicheblog.top\/news\/wp-json\/wp\/v2\/tags?post=77060"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}