{"id":83300,"date":"2025-11-02T14:44:05","date_gmt":"2025-11-02T14:44:05","guid":{"rendered":"https:\/\/nicheblog.top\/news\/how-matcha-became-global-gold-ft-shorts\/"},"modified":"2025-11-02T14:44:05","modified_gmt":"2025-11-02T14:44:05","slug":"how-matcha-became-global-gold-ft-shorts","status":"publish","type":"post","link":"https:\/\/nicheblog.top\/news\/how-matcha-became-global-gold-ft-shorts\/","title":{"rendered":"How matcha became global gold | FT #shorts"},"content":{"rendered":"<p>Consumer appetite for the finely ground powder has been ignited by matcha lattes, matcha-flavoured KitKats and a range of other <!--more--> sweet treats from ice creams to cookies that use the flavouring. But behind the craze is a brewing problem \u2014 there simply isn\u2019t enough supply. You can read the article in full here: <a href=\"https:\/\/www.ft.com\/content\/be14c1f5-c6d4-4583-bf5b-c64d4d76a679\" target=\"_blank\" rel=\"nofollow\">https:\/\/www.ft.com\/content\/be14c1f5-c6d4-4583-bf5b-c64d4d76a679<\/a> <\/p>\n<p>#matcha #japan #matchalatte #greentea #japaneconomy #asia #matchalove #shortsvideo #shortfeed #shorts #shortsviral #shortsyoutube #shortsvideosfreefire <\/p>\n<p>Produced by Paolo Pascual. <\/p>\n<p>\u25ba Enjoying FT content? Get a daily slice of the very best FT journalism with FT Edit. Free for 30 days then just \u00a34.99 a month<\/p>\n<p>See if you get the FT for free as a student (<a href=\"http:\/\/ft.com\/schoolsarefree\" target=\"_blank\" rel=\"nofollow\">http:\/\/ft.com\/schoolsarefree<\/a>) or start a \u00a31 trial: <a href=\"https:\/\/subs.ft.com\/spa3_trial?segmentId=3d4ba81b-96bb-cef0-9ece-29efd6ef2132.\" target=\"_blank\" rel=\"nofollow\">https:\/\/subs.ft.com\/spa3_trial?segmentId=3d4ba81b-96bb-cef0-9ece-29efd6ef2132.<\/a><\/p>\n<p>\u25ba Check out our Community tab for more stories: <a href=\"https:\/\/www.youtube.com\/\" target=\"_blank\" rel=\"nofollow\">https:\/\/www.youtube.com\/<\/a>@FinancialTimes\/community<br \/>\n\u25ba  Listen to our podcasts: <a href=\"https:\/\/www.ft.com\/podcasts\" target=\"_blank\" rel=\"nofollow\">https:\/\/www.ft.com\/podcasts<\/a><br \/>\n\u25ba  Follow us on Instagram: <a href=\"https:\/\/www.instagram.com\/financialtimes\" target=\"_blank\" rel=\"nofollow\">https:\/\/www.instagram.com\/financialtimes<\/a><br \/>\n\u25ba  Follow us on Instagram: <a href=\"https:\/\/www.tiktok.com\/\" target=\"_blank\" rel=\"nofollow\">https:\/\/www.tiktok.com\/<\/a>@financialtimes<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Consumer appetite for the finely ground powder has been ignited by matcha lattes, matcha-flavoured KitKats and a range of other<\/p>\n","protected":false},"author":1,"featured_media":83316,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[14],"tags":[],"class_list":["post-83300","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"_links":{"self":[{"href":"https:\/\/nicheblog.top\/news\/wp-json\/wp\/v2\/posts\/83300","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nicheblog.top\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nicheblog.top\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nicheblog.top\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nicheblog.top\/news\/wp-json\/wp\/v2\/comments?post=83300"}],"version-history":[{"count":0,"href":"https:\/\/nicheblog.top\/news\/wp-json\/wp\/v2\/posts\/83300\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nicheblog.top\/news\/wp-json\/wp\/v2\/media\/83316"}],"wp:attachment":[{"href":"https:\/\/nicheblog.top\/news\/wp-json\/wp\/v2\/media?parent=83300"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nicheblog.top\/news\/wp-json\/wp\/v2\/categories?post=83300"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nicheblog.top\/news\/wp-json\/wp\/v2\/tags?post=83300"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}