Matcha has become one of the most sought-after teas in the world, with the US now importing over 2,000 tons from Japan a year. As more Western consumers demand ceremonial-grade matcha \u2014 the highest-quality and most expensive kind \u2014 Japanese farmers are struggling to keep up. Extreme weather, aging tea farmers, and labor-intensive production methods have all contributed to global shortages and record-high prices. Meanwhile, the rise of cafes like Aoko Matcha in New York City and social media trends like #matchatok have fueled even more demand.<\/p>\n
Chapters
\n00:00 \u2013 Intro
\n01:04 \u2013 Matcha\u2019s Classifications
\n02:28 \u2013 Matcha in The US
\n03:28 \u2013 Matcha’s Turning Point in the US
\n06:06 \u2013 Aoko Matcha
\n07:59 \u2013 Strain on Japanese Matcha Supply
\n12:25 \u2013 Ceremonial Grade Vs. Culinary Grade
\n14:11 \u2013 Taste Test
\n18:08 \u2013 Preferences & The Future of Matcha
\n20:09 \u2013 Credits<\/p>\n
MORE BUSINESS INSIDER VIDEOS: ——————————————————<\/p>\n #matcha #aoko #SoExpensive <\/p>\n Business Insider tells you all you need to know about business, finance, tech, retail, and more.<\/p>\n Visit our homepage for the top stories of the day: https:\/\/www.businessinsider.com<\/a> Why Matcha Is More Expensive Than Ever | So Expensive | Business Insider<\/p>\n","protected":false},"excerpt":{"rendered":" Matcha has become one of the most sought-after teas in the world, with the US now importing over 2,000 tons<\/p>\n","protected":false},"author":1,"featured_media":84021,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[14],"tags":[],"class_list":["post-84005","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"_links":{"self":[{"href":"https:\/\/nicheblog.top\/news\/wp-json\/wp\/v2\/posts\/84005","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nicheblog.top\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nicheblog.top\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nicheblog.top\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nicheblog.top\/news\/wp-json\/wp\/v2\/comments?post=84005"}],"version-history":[{"count":0,"href":"https:\/\/nicheblog.top\/news\/wp-json\/wp\/v2\/posts\/84005\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nicheblog.top\/news\/wp-json\/wp\/v2\/media\/84021"}],"wp:attachment":[{"href":"https:\/\/nicheblog.top\/news\/wp-json\/wp\/v2\/media?parent=84005"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nicheblog.top\/news\/wp-json\/wp\/v2\/categories?post=84005"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nicheblog.top\/news\/wp-json\/wp\/v2\/tags?post=84005"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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