Google I\/O made it official: AI-generated answers are now front and center in search, and most brands have almost no visibility into how AI is describing them to their customers. For anyone who has spent years building a strategy around 10 blue links, the rules just changed in a pretty significant way. <\/p>\n
On this episode of TechCrunch’s Equity podcast, Rebecca Bellan caught up with Matt Thompson, VP of partnerships at Scrunch, a startup positioning itself at the center of the AI search shift, to talk about what Google\u2019s changes mean and marketers and founders should actually do about it. <\/p>\n
Subscribe to Equity on YouTube, Apple Podcasts, Overcast, Spotify and all the casts. You also can follow Equity on X and Threads, at @EquityPod. <\/p>\n
Chapters <\/p>\n
00:00 Intro <\/p>\n
01:15 Why Google is going all-in on AI search <\/p>\n
03:25 Meet Scrunch <\/p>\n
09:00 Personalized agents, shopping, and Google\u2019s advantage <\/p>\n
12:13 What advertisers need to track now <\/p>\n
13:48 How websites become \u201cagent ready\u201d <\/p>\n
15:34 AI search vs. traditional SEO <\/p>\n
22:33 \u201cScrunching\u201d webpages down for AI agents <\/p>\n
23:47 Google\u2019s SEO guidance vs. Scrunch\u2019s approach <\/p>\n
27:17 Why unique human content still matters <\/p>\n
28:51 Advice for startups adapting to AI search <\/p>\n
29:52 Outro<\/p>\n","protected":false},"excerpt":{"rendered":"
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