With the Light Phone, Kaiwei Tang and Joe Hollier have spent over a decade exploring the value of simplicity in our relationship to technology, partnering along the way with players like Andrew Yang, Kendrick Lamar, and Pete Davidson. Now, with a new flip phone and a growing wave of \u201cattention activists\u201d pushing back on big tech, they think the rest of the world is finally catching up to them. <\/p>\n
On this episode of TechCrunch’s Equity podcast, Amanda Silberling talks with Tang and Hollier about the company’s newly announced flip phone, why they think the anti-smartphone backlash is only just getting started, and what it takes to break an addiction that fits in your pocket. <\/p>\n
Subscribe to Equity on YouTube, Apple Podcasts, Overcast, Spotify and all the casts. You also can follow Equity on X and Threads, at @EquityPod. <\/p>\n
Chapters: <\/p>\n
00:00 Intro <\/p>\n
0:51 Building Light Phone <\/p>\n
3:10 The user shift: why people are finally ready to unplug <\/p>\n
7:54 Designing outside the Silicon Valley bubble <\/p>\n
9:54 Why simple tech is making a comeback (CDs, iPods, flip phones) <\/p>\n
13:50 From the Motorola Razr to the Light Flip <\/p>\n
17:54 Pricing and the Noble Mobile phone plan <\/p>\n
19:44 What actually happens when you switch (and the Flip Your Life program) <\/p>\n
23:13 Building an open-source app library for Light Phone <\/p>\n
26:38 Outro<\/p>\n","protected":false},"excerpt":{"rendered":"
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