{"id":94170,"date":"2026-10-12T14:44:03","date_gmt":"2026-10-12T14:44:03","guid":{"rendered":"https:\/\/nicheblog.top\/news\/is-amazon-driving-up-prices-at-other-stores-so-expensive\/"},"modified":"2026-10-12T14:44:03","modified_gmt":"2026-10-12T14:44:03","slug":"is-amazon-driving-up-prices-at-other-stores-so-expensive","status":"publish","type":"post","link":"https:\/\/nicheblog.top\/news\/is-amazon-driving-up-prices-at-other-stores-so-expensive\/","title":{"rendered":"Is Amazon Driving Up Prices At Other Stores? | So Expensive"},"content":{"rendered":"<p>The state of California is accusing Amazon of a price-fixing scheme that pushes wholesale vendors to raise prices at competing <!--more--> stores like Target, Walmart, Chewy, and Best Buy. And the state says, after the discovery process, it now has receipts to prove it. The case centers on several email exchanges between Amazon vendor managers and brands like Levi\u2019s, GlobalOne, Hanes, and Scotts Miracle-Gro. <\/p>\n<p>Business Insider obtained the full case file and reviewed hundreds of pages of documents and over a dozen email exchanges to investigate if Amazon uses its influence as the largest e-commerce company in the United States to compel vendors to raise prices at competing retailers. We also spoke with several third-party sellers, like the inventors of the Bed Scrunchie, who say they, too, are pressured by Amazon to raise prices at other retailers. <\/p>\n<p>So, has Amazon become too big and powerful? And is it possible the company is using its power to drive up prices everywhere?<\/p>\n<p>00:00 &#8211; Introduction\/The Levi&#8217;s Emails<br \/>\n02:00 &#8211; Limiting Competition<br \/>\n03:22 &#8211; Anti-Discounting AI Algorithms<br \/>\n04:14 &#8211; California&#8217;s Price Fixing Lawsuit<br \/>\n05:09 &#8211; The GlobalOne\/Chewy Emails<br \/>\n07:07 &#8211; The Ice Cream Maker Emails<br \/>\n07:56 &#8211; Amazon&#8217;s Response<br \/>\n09:06 &#8211; Seller Complaints<br \/>\n12:20 &#8211; Amazon&#8217;s Seller Fees<br \/>\n14:49 &#8211; Amazon&#8217;s Power and Influence<br \/>\n16:37 &#8211; The Future<br \/>\n17:41 &#8211; Credits<\/p>\n<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;<br \/>\n#amazon #retailers #sellers #commerce #soexpensive <\/p>\n<p>WATCH MORE FROM SO EXPENSIVE:<br \/>\nHow AI Data Centers Are Making Everything More Expensive<br \/>\n<a href=\"https:\/\/youtu.be\/-4dc6907JYY\" target=\"_blank\" rel=\"nofollow\">https:\/\/youtu.be\/-4dc6907JYY<\/a><\/p>\n<p>Why Uber Is More Expensive &#8230; For Some People<br \/>\n<a href=\"https:\/\/youtu.be\/gnjVqeBoaqs\" target=\"_blank\" rel=\"nofollow\">https:\/\/youtu.be\/gnjVqeBoaqs<\/a><\/p>\n<p>The Fight To Make Expensive Stadium Food Illegal<br \/>\n<a href=\"https:\/\/youtu.be\/j6G91ryji5s\" target=\"_blank\" rel=\"nofollow\">https:\/\/youtu.be\/j6G91ryji5s<\/a><\/p>\n<p>How America Made The World Cup Unaffordable<br \/>\n<a href=\"https:\/\/youtu.be\/dlkgv-rYE4o\" target=\"_blank\" rel=\"nofollow\">https:\/\/youtu.be\/dlkgv-rYE4o<\/a><\/p>\n<p>Business Insider is a global newsroom covering business, technology, innovation, and the economy.<\/p>\n<p>Visit our homepage for the top stories of the day: <a href=\"https:\/\/www.businessinsider.com\/?utm_source=youtube\" target=\"_blank\" rel=\"nofollow\">https:\/\/www.businessinsider.com\/?utm_source=youtube<\/a><br \/>\nSign up for our newsletters: <a href=\"https:\/\/www.businessinsider.com\/subscription\/newsletter?utm_source=youtube\" target=\"_blank\" rel=\"nofollow\">https:\/\/www.businessinsider.com\/subscription\/newsletter?utm_source=youtube<\/a><\/p>\n<p>Find Business Insider on Facebook: <a href=\"https:\/\/www.facebook.com\/businessinsider\" target=\"_blank\" rel=\"nofollow\">https:\/\/www.facebook.com\/businessinsider<\/a><br \/>\n&#8230; on Instagram: <a href=\"https:\/\/www.instagram.com\/businessinsider\" target=\"_blank\" rel=\"nofollow\">https:\/\/www.instagram.com\/businessinsider<\/a><br \/>\n&#8230; on X:  <a href=\"https:\/\/x.com\/BusinessInsider\" target=\"_blank\" rel=\"nofollow\">https:\/\/x.com\/BusinessInsider<\/a><br \/>\n&#8230; on TikTok: <a href=\"https:\/\/www.tiktok.com\/\" target=\"_blank\" rel=\"nofollow\">https:\/\/www.tiktok.com\/<\/a>@businessinsider<\/p>\n<p>Is Amazon Driving Up Prices At Other Stores? | So Expensive | Business Insider<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The state of California is accusing Amazon of a price-fixing scheme that pushes wholesale vendors to raise prices at competing<\/p>\n","protected":false},"author":1,"featured_media":94184,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[14],"tags":[],"class_list":["post-94170","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"_links":{"self":[{"href":"https:\/\/nicheblog.top\/news\/wp-json\/wp\/v2\/posts\/94170","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nicheblog.top\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nicheblog.top\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nicheblog.top\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nicheblog.top\/news\/wp-json\/wp\/v2\/comments?post=94170"}],"version-history":[{"count":0,"href":"https:\/\/nicheblog.top\/news\/wp-json\/wp\/v2\/posts\/94170\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nicheblog.top\/news\/wp-json\/wp\/v2\/media\/94184"}],"wp:attachment":[{"href":"https:\/\/nicheblog.top\/news\/wp-json\/wp\/v2\/media?parent=94170"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nicheblog.top\/news\/wp-json\/wp\/v2\/categories?post=94170"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nicheblog.top\/news\/wp-json\/wp\/v2\/tags?post=94170"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}