{"id":94563,"date":"2026-10-25T14:44:10","date_gmt":"2026-10-25T14:44:10","guid":{"rendered":"https:\/\/nicheblog.top\/news\/the-rise-and-fall-of-route-66\/"},"modified":"2026-10-25T14:44:10","modified_gmt":"2026-10-25T14:44:10","slug":"the-rise-and-fall-of-route-66","status":"publish","type":"post","link":"https:\/\/nicheblog.top\/news\/the-rise-and-fall-of-route-66\/","title":{"rendered":"The Rise And Fall Of Route 66"},"content":{"rendered":"<p>In the 1940s and &#8217;50s, Route 66 was one of America&#8217;s most popular highways, driving business to small towns from <!--more--> Chicago to Santa Monica. But today, the road and its people have been largely forgotten. Ghost towns, empty motels, and abandoned gas stations line its path. Chief correspondent Abby Narishkin grew up along the road. In celebration of its 100th anniversary, she drove down the old route herself to visit the people and businesses still keeping this Americana legacy alive.<\/p>\n<p>00:00 &#8211; Intro<br \/>\n01:44 &#8211; Ted Drewes<br \/>\n05:34 &#8211; Rise of Route 66<br \/>\n07:43 &#8211; The Blue Swallow Motel<br \/>\n10:17 &#8211; Tucumcari Car Show<br \/>\n12:33 &#8211; Fall of Route 66<br \/>\n14:23 &#8211; Glenrio Ghost Town<br \/>\n17:53 &#8211; The Big Texan Steakhouse<br \/>\n21:12 &#8211; 72-oz. Steak Challenge<br \/>\n25:49 &#8211; Midpoint Cafe<br \/>\n27:25 &#8211; Why Route 66 Matters<br \/>\n33:03 &#8211; Credits<\/p>\n<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;<br \/>\n#route66 #americana #roadtrip #highways #usroadtrip #bigbusiness<\/p>\n<p>WATCH MORE FROM BIG BUSINESS:<br \/>\nThe Rise &amp; Fall Of America&#8217;s Drive-In Restaurants<br \/>\n<a href=\"https:\/\/youtu.be\/UD7ZPxgIxbU\" target=\"_blank\" rel=\"nofollow\">https:\/\/youtu.be\/UD7ZPxgIxbU<\/a><\/p>\n<p>Inside The World&#8217;s Biggest Truck Stop<br \/>\n<a href=\"https:\/\/youtu.be\/h5CM_5VA2PI\" target=\"_blank\" rel=\"nofollow\">https:\/\/youtu.be\/h5CM_5VA2PI<\/a><\/p>\n<p>The Rise And Fall Of Southern Cafeterias<br \/>\n<a href=\"https:\/\/youtu.be\/T9AQJj2Pquo\" target=\"_blank\" rel=\"nofollow\">https:\/\/youtu.be\/T9AQJj2Pquo<\/a><\/p>\n<p>Business Insider is a global newsroom covering business, technology, innovation, and the economy.<\/p>\n<p>Visit our homepage for the top stories of the day: <a href=\"https:\/\/www.businessinsider.com\/?utm_source=youtube\" target=\"_blank\" rel=\"nofollow\">https:\/\/www.businessinsider.com\/?utm_source=youtube<\/a><br \/>\nSign up for our newsletters: <a href=\"https:\/\/www.businessinsider.com\/subscription\/newsletter?utm_source=youtube\" target=\"_blank\" rel=\"nofollow\">https:\/\/www.businessinsider.com\/subscription\/newsletter?utm_source=youtube<\/a><\/p>\n<p>Find Business Insider on Facebook: <a href=\"https:\/\/www.facebook.com\/businessinsider\" target=\"_blank\" rel=\"nofollow\">https:\/\/www.facebook.com\/businessinsider<\/a><br \/>\n&#8230; on Instagram: <a href=\"https:\/\/www.instagram.com\/businessinsider\" target=\"_blank\" rel=\"nofollow\">https:\/\/www.instagram.com\/businessinsider<\/a><br \/>\n&#8230; on X:  <a href=\"https:\/\/x.com\/BusinessInsider\" target=\"_blank\" rel=\"nofollow\">https:\/\/x.com\/BusinessInsider<\/a><br \/>\n&#8230; on TikTok: <a href=\"https:\/\/www.tiktok.com\/\" target=\"_blank\" rel=\"nofollow\">https:\/\/www.tiktok.com\/<\/a>@businessinsider<\/p>\n<p>The Rise And Fall Of Route 66 | Big Business | Business Insider<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the 1940s and &#8217;50s, Route 66 was one of America&#8217;s most popular highways, driving business to small towns from<\/p>\n","protected":false},"author":1,"featured_media":94578,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[14],"tags":[],"class_list":["post-94563","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"_links":{"self":[{"href":"https:\/\/nicheblog.top\/news\/wp-json\/wp\/v2\/posts\/94563","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nicheblog.top\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nicheblog.top\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nicheblog.top\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nicheblog.top\/news\/wp-json\/wp\/v2\/comments?post=94563"}],"version-history":[{"count":0,"href":"https:\/\/nicheblog.top\/news\/wp-json\/wp\/v2\/posts\/94563\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nicheblog.top\/news\/wp-json\/wp\/v2\/media\/94578"}],"wp:attachment":[{"href":"https:\/\/nicheblog.top\/news\/wp-json\/wp\/v2\/media?parent=94563"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nicheblog.top\/news\/wp-json\/wp\/v2\/categories?post=94563"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nicheblog.top\/news\/wp-json\/wp\/v2\/tags?post=94563"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}