Ranking for head terms, the limits of ranking factors

Conférence de Tom Capper de Distilled lors de WeLoveSEO 2019 à Paris.

Like it or loathe it, as SEOs we often find ourselves being asked to explain rankings, especially for highly visible head terms – but I’ve noticed in the last few years that for these most competitive terms, the normal rules don’t always apply. In this session, I’ll talk through new data, examples, and real world tests to explore the hypotheses that Google is increasingly going beyond our normal understanding of ranking factors.

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