Your brand SERP is your business

Transcript and slides → http://bit.ly/BrandSERPYouTube

4:23 – Jono Alderson on defining how schema.org markup is written Schema.org
7:51 – John Morabito – Google is your business card
9:00 – John Morabito – the first experience of our brand is often through Google
11:40 – John Morabito – brand queries affecting ranking for nonbrand terms
16:30 – John Morabito – do I like what I see on my brand SERP?
17:20 – Jason Barnard – what is the intent of someone Googling a brand search?
22:15 – John Morabito – check out the competition
23:00 – Jason Barnard – what does someone see when they Google your brand name – is it accurate, is it impressive, is it convincing
23:30 – John Morabito – should I bid on my brand name on Google Ads
24:30 – Dixon Jones – how to hit back at competitors bidding on your brand SERP
25:30 – Jono Alderson – what cost is involved in affecting different elements of your brand SERP
26:15 – John Morabito – the ROI of Google Ads on branded search might impress you
27:15 – Jono Alderson – who in your organization should be managing the branded search terms
28:50 – Dixon Jones – Everyone in the company should be responsible
30:30 – Dixon Jones – How to track my brand across different regions
33:00 – John Morabito – brand SERPs are a great way to get everyone on your team on the same page
34:45 – Dixon Jones – Should I focus on mobile or desktop
36:50 – Jason Barnard – filtering on Search Console to find what device to focus on for brand
37:30 – Jason Barnard – data on the presence of rich elements on brand SERPs
38:20 – Jason Barnard – how many brands have rich sitelinks
38:40 – Jason Barnard – how many brands have knowledge panel
39:17 – Jason Barnard – how many brands have people also ask
39:50 – Jason Barnard – how many brands have twitter boxes
40:25 – Jason Barnard – the Twitter trick
40:50 – Jason Barnard – how many brands have video boxes
41:05 – Jason Barnard – rich elements leads to less blue links
41:30 – Jason Barnard – how many brands have top stories
42:20 – Jason Barnard – how many brands have image boxes
43:05 – Jason Barnard – how many brands have related searches
44:00 – Jason Barnard – how many brands have featured snippet
44:50 – John Morabito – how to trigger video boxes
47:55 – Dixon Jones – How to trigger knowledge panel
50:10 – Jono Alderson – how to claim a knowledge panel
51:30 – Dixon Jones – the dangers of creating a Wikipedia page
54:20 – Jono Alderson – the impact of organization schema markup
56:15 – Jason Barnard – becoming a trusted source about yourself
57:45 – Dixon Jones – rich sitelinks and the search box
1:00:15 – John Morabito – support your brand SERP with content strategy
1:01:40 – Jason Barnard – rich sitelinks are full of pages we don’t traditionally focus on as SEOs

Domain Overview report by SEMrush → https://www.semrush.com/analytics/overview/?utm_source=webinar&utm_medium=youtube&utm_campaign=brand_serp_1

Keyword Overview report by SEMrush → https://www.semrush.com/_compatibility/phrase/overview/?utm_source=webinar&utm_medium=youtube&utm_campaign=brand_serp_1

More webinars → https://www.semrush.com/webinars

#BrandSERP #KnowledgeGraph

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