Luna co-founder Jas Schembri-Stothart and Untapped Solutions founder Andre Peart share how they cracked go-to-market for audiences most startups avoid. In this episode of Build Mode, they reveal the guerrilla tactics, trust-building strategies, and creative experiments that helped them reach teenage girls and formerly incarcerated workers\u2014from crashing Taylor Swift concerts to keynoting re-entry conferences. <\/p>\n
Chapters:
\n00:00 Intro
\n03:15 Getting Grilled by Teens: Luna’s School Roadshow
\n05:04 The Ambassador Army That Designed the App
\n06:11 When Teen Content Goes Viral on TikTok
\n07:32 Untapped’s Origin: From Prison to Building Solutions
\n11:03 The Power of Storytelling in B2B Sales
\n14:02 Navigating Data Privacy with Sensitive Populations
\n15:29 The Challenge of Dual Audiences: Teens and Parents
\n17:43 Why Word of Mouth Beats Any Ad Campaign
\n19:41 The Taylor Swift Concert That Almost Got Shut Down
\n22:15 Key Takeaways for Any Founder
\n22:41 Field Notes: Creative Go-to-Market from the Community <\/p>\n
Don\u2019t miss an episode: Follow us: New episodes of Build Mode drop every Thursday. Isabelle Johannessen is our host. Build Mode is produced and edited by Maggie Nye. Audience Development is led by Morgan Little. And a special thanks to the Foundry and Cheddar video teams.<\/p>\n","protected":false},"excerpt":{"rendered":" Luna co-founder Jas Schembri-Stothart and Untapped Solutions founder Andre Peart share how they cracked go-to-market for audiences most startups avoid.<\/p>\n","protected":false},"author":1,"featured_media":8379,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-8369","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-science-technology"],"_links":{"self":[{"href":"https:\/\/nicheblog.top\/tech\/wp-json\/wp\/v2\/posts\/8369","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nicheblog.top\/tech\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nicheblog.top\/tech\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nicheblog.top\/tech\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nicheblog.top\/tech\/wp-json\/wp\/v2\/comments?post=8369"}],"version-history":[{"count":0,"href":"https:\/\/nicheblog.top\/tech\/wp-json\/wp\/v2\/posts\/8369\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nicheblog.top\/tech\/wp-json\/wp\/v2\/media\/8379"}],"wp:attachment":[{"href":"https:\/\/nicheblog.top\/tech\/wp-json\/wp\/v2\/media?parent=8369"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nicheblog.top\/tech\/wp-json\/wp\/v2\/categories?post=8369"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nicheblog.top\/tech\/wp-json\/wp\/v2\/tags?post=8369"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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