Kim Kardashian\u2019s latest Skims spectacle\u2014a massive 60-foot blow-up doll of the 44-year-old co-founder lounging in Times Square\u2014aimed to hype the brand\u2019s new swimwear collection, but the internet\u2019s dunking on it instead. Unveiled Tuesday, per Vibe, the balloon strutted a sky-blue Skims bikini, echoing Kim\u2019s Bahamas shoot, and stayed up until March 5 under the eye of parade guru Amy Kule, just before the March 6 swimwear launch. While Kim\u2019s Instagram reel from the beach shoot scored love (minus the odd \u201cFree Tory\u201d shouts), her Times Square stunt flopped hard\u2014one critic even sneered, \u201cIt looks embarrassed to be there.\u201d Undeterred, Kim flaunted her inflatable twin in an expired Story, gushing, \u201cOMG\u2026I can\u2019t believe there\u2019s a 60-foot float of me in SKIMS Swim in the middle of Times Square,\u201d but X users weren\u2019t buying it, with one jabbing, \u201c#NYC is so broke they let #KimKardashian buy a 60-foot installation,\u201d and a local griping, \u201cIt was disturbing and unnecessary\u2014especially with kids around.\u201d<\/p>\n
Controversy\u2019s no stranger to SKIMS, though\u2014Kim\u2019s been dodging flak since day one, like when the brand\u2019s original name, Kimono Intimates, sparked outrage for disrespecting Japanese culture, forcing a rebrand. Fast forward to March 2025, and Newsweek reports the menswear promo caught heat for spotlighting male athletes during Women\u2019s History Month, with critics lamenting the missed chance to feature female basketball stars\u2014though some fans clapped back, defending it as a smart plug for the new men\u2019s line. From the Times Square fiasco to past PR stumbles, Kim\u2019s bold moves keep stirring the pot. So, is this 60-foot float a marketing slam dunk or another SKIMS swing-and-miss? You tell us\u2014drop your take below! #KimKardashian #SKIMS #celebritynews<\/p>\n","protected":false},"excerpt":{"rendered":" Kim Kardashian\u2019s latest Skims spectacle\u2014a massive 60-foot blow-up doll of the 44-year-old co-founder lounging in Times Square\u2014aimed to hype the<\/p>\n","protected":false},"author":1,"featured_media":11688,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-11685","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trending"],"_links":{"self":[{"href":"https:\/\/nicheblog.top\/viralvideos\/wp-json\/wp\/v2\/posts\/11685"}],"collection":[{"href":"https:\/\/nicheblog.top\/viralvideos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nicheblog.top\/viralvideos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nicheblog.top\/viralvideos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nicheblog.top\/viralvideos\/wp-json\/wp\/v2\/comments?post=11685"}],"version-history":[{"count":0,"href":"https:\/\/nicheblog.top\/viralvideos\/wp-json\/wp\/v2\/posts\/11685\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nicheblog.top\/viralvideos\/wp-json\/wp\/v2\/media\/11688"}],"wp:attachment":[{"href":"https:\/\/nicheblog.top\/viralvideos\/wp-json\/wp\/v2\/media?parent=11685"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nicheblog.top\/viralvideos\/wp-json\/wp\/v2\/categories?post=11685"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nicheblog.top\/viralvideos\/wp-json\/wp\/v2\/tags?post=11685"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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