{"id":14991,"date":"2026-10-13T13:01:03","date_gmt":"2026-10-13T13:01:03","guid":{"rendered":"https:\/\/nicheblog.top\/viralvideos\/the-psychology-of-not-giving-a-fck\/"},"modified":"2026-10-13T13:01:03","modified_gmt":"2026-10-13T13:01:03","slug":"the-psychology-of-not-giving-a-fck","status":"publish","type":"post","link":"https:\/\/nicheblog.top\/viralvideos\/the-psychology-of-not-giving-a-fck\/","title":{"rendered":"The Psychology of Not Giving A F*ck"},"content":{"rendered":"<p>The Psychology of Not Caring<\/p>\n<p>In this video, we break down the psychology of not caring. Why some things get under <!--more--> your skin while others slide right off, and the three places your care quietly gets borrowed.<\/p>\n<p>We look at Nico Frijda&#8217;s theory that every emotion comes from a &#8220;concern,&#8221; and Richard Lazarus&#8217;s appraisal research showing your mind runs a relevance check before you can think. We cover Daniel Kahneman and David Schkade&#8217;s focusing illusion, which explains how whatever you look at long enough starts to feel like it matters. Then we go through the three places your care gets borrowed: borrowed fights (Steve Rathje&#8217;s research on out-group posts), borrowed scoreboards (Tim Kasser and Richard Ryan on extrinsic goals), and borrowed urgency (Meng Zhu, Yang Yang and Christopher Hsee on how deadlines impersonate importance). Finally, three principles to take your care back: name your few, ask the ten-year question (Emma Bruehlman-Senecal and Ozlem Ayduk), and cut off the lenders (Hunt Allcott and Matthew Gentzkow&#8217;s Facebook deactivation study).<\/p>\n<p>Of the three places your care gets borrowed, borrowed fights, borrowed scoreboards, or borrowed urgency, which one takes the most from you? Tell me in the comments. I read them.<\/p>\n<p>#psychology #psychologyfacts #selfimprovement #emotionalintelligence #mentalhealth #personalgrowth<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Psychology of Not Caring In this video, we break down the psychology of not caring. Why some things get under<\/p>\n","protected":false},"author":1,"featured_media":14995,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-14991","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facts"],"_links":{"self":[{"href":"https:\/\/nicheblog.top\/viralvideos\/wp-json\/wp\/v2\/posts\/14991","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nicheblog.top\/viralvideos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nicheblog.top\/viralvideos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nicheblog.top\/viralvideos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nicheblog.top\/viralvideos\/wp-json\/wp\/v2\/comments?post=14991"}],"version-history":[{"count":0,"href":"https:\/\/nicheblog.top\/viralvideos\/wp-json\/wp\/v2\/posts\/14991\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nicheblog.top\/viralvideos\/wp-json\/wp\/v2\/media\/14995"}],"wp:attachment":[{"href":"https:\/\/nicheblog.top\/viralvideos\/wp-json\/wp\/v2\/media?parent=14991"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nicheblog.top\/viralvideos\/wp-json\/wp\/v2\/categories?post=14991"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nicheblog.top\/viralvideos\/wp-json\/wp\/v2\/tags?post=14991"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}