Watch “Pinky Up” by KATSEYE
Coachella has a well-earned reputation for creating defining pop star moments. Just ask Chappell Roan, Harry Styles, and MARINA, all of whom saw their star power surge following standout performances. Now, KATSEYE are stepping into that same spotlight. Fresh from their debut appearance at the iconic festival, the two-time GRAMMY-nominated global girl group foreshadowed the Coachella debut with “Pinky Up,” a track that feels perfectly timed to seize and elevate that momentum.
If earlier releases hinted at their potential, “Pinky Up” feels like a confident step forward. While “Gabriela” offered a softer, more polished edge, and “Internet Girl” leaned into electro-heavy experimentation, this latest track finds the group striking a thrilling balance. It’s punchy, playful, and unapologetically bold — an adrenaline-fuelled pop anthem that doesn’t hold back. There’s a rebellious energy coursing through it, blending edgy club textures with an empowering message that feels both immediate and infectious.
Sonically, “Pinky Up” thrives on contrast. It’s gritty yet glossy, chaotic yet controlled — the kind of track that instantly commands attention. There’s a sense of fearlessness in how KATSEYE push their sound forward. They embrace a harder-hitting direction while still keeping their pop sensibilities firmly intact. It’s this duality that makes the track so compelling — and so much fun to return to.
The music video only amplifies that energy. Directed by Bardia Zeinali with a vibrant, maximalist touch, it celebrates confidence and individuality in the most playful way. From strutting through everyday settings to surreal moments like riding a motorcycle indoors, the visuals embrace a larger-than-life aesthetic that perfectly mirrors the song’s spirit. It’s colourful, chaotic, and utterly captivating — a visual extension of KATSEYE’s growing identity.
KATSEYE aren’t content to sit comfortably within the pop landscape. They’re pushing at its edges, testing what works, and sharpening their identity with every release. It’s this hunger to evolve, paired with an undeniable sense of fun, that sets them apart. Coachella felt like the moment they truly lock in their presence, signalling they’re here not just to participate, but to lead.
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