{"id":2552,"date":"2025-06-15T00:03:47","date_gmt":"2025-06-15T00:03:47","guid":{"rendered":"https:\/\/nicheblog.top\/worldpostone\/2025\/06\/15\/coca-cola-gets-into-record-biz-with-new-label\/"},"modified":"2025-06-15T00:03:47","modified_gmt":"2025-06-15T00:03:47","slug":"coca-cola-gets-into-record-biz-with-new-label","status":"publish","type":"post","link":"https:\/\/nicheblog.top\/worldpostone\/2025\/06\/15\/coca-cola-gets-into-record-biz-with-new-label\/","title":{"rendered":"Coca-Cola Gets Into Record Biz With New Label"},"content":{"rendered":"<p> <br \/>\n<br \/><img decoding=\"async\" src=\"https:\/\/s37284.pcdn.co\/wp-content\/uploads\/2025\/06\/real-thing-records.-coca-cola.jpg\" \/><\/p>\n<div>\n<p>Coca-Cola entered the music business with a bold move Tuesday (May 14) by launching real thing tecords. (rtr) in partnership with Universal Music Group, aiming to spotlight global talent across all genres\u2014including Hip-Hop.<\/p>\n<p>The Atlanta-based beverage giant, with a 138-year legacy and 2024 revenues exceeding $45 billion, is now tapping into the cultural power of music.<\/p>\n<p>This new venture marks a strategic expansion beyond soda into the sonic space, with a clear focus on artist development and genre inclusivity.<\/p>\n<p>\u201creal thing records. is designed to unlock greater potential for artists, fans, and our brands\u2014where creativity fuels growth, and the combined power of our network and key global music partners create value greater than the sum of its parts,\u201d said Joshua Burke, The Coca\u2011Cola Company\u2019s Global Head of Music &amp; Culture.<\/p>\n<p>Two artists are already on the roster.<\/p>\n<p>French-New Zealand acoustic pop singer Max Allais joins via Better Now Records under Universal Music Germany.<\/p>\n<p>Indian genre-blender <a target=\"_blank\" href=\"https:\/\/youtu.be\/ZXO6Gli391s\" rel=\"noreferrer noopener\">Aksomaniac<\/a>, who fuses jazz, R&amp;B, Hip-Hop and Carnatic influences, is signed through Def Jam Recordings India.<\/p>\n<p>Both artists are expected to release new music under real thing records. in the coming months.<\/p>\n<p>\u201cI make music to name things I never had words for growing up \u2013 feelings that didn\u2019t fit cleanly into one language, one genre, one version of myself. real thing records. isn\u2019t asking me to translate or simplify. They\u2019re helping me echo it louder,\u201d Aksomaniac said.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><d class=\"wp-block-embed__wrapper\"><br \/>\n<d class=\"jetpack-video-wrapper\"><iframe loading=\"lazy\" title=\"Aksomaniac - Kanmashi (Official Visualizer) ft. Archa Quasar | Prod. Fatboi Raccoon | Def Jam India\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/ZXO6Gli391s?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/d><br \/>\n<\/d><\/figure>\n<p>Described as \u201cgenre-agnostic,\u201d the label is designed to support rising talent from around the world while fostering deeper connections between artists and their listeners.<\/p>\n<p>Coca-Cola and UMG are combining their strengths\u2014Coke\u2019s global reach and cultural influence with UMG\u2019s artist development infrastructure.<\/p>\n<p>\u201creal thing records. is a natural evolution of our global music strategy,\u201d said Joshua Burke, Coca-Cola\u2019s global head of music and culture marketing. \u201cThrough the launch of real thing records., we are excited to continue elevating the Coca-Cola brand and our connection to music culture.\u201d<\/p>\n<p>UMG\u2019s Executive Vice President of Market Development, Adam Granite, added, \u201cWe are excited to expand our relationship with Coca-Cola to launch real thing records., a new platform for developing and marketing emerging talent.\u201d<\/p>\n<p>The label is part of Coca-Cola\u2019s long-term investment in music, with the company pledging to reinvest in artist programs and maintain a strong focus on music culture.<\/p>\n<p>Founded in 1886, Coca-Cola has evolved from a pharmacy counter drink to a global powerhouse. Now, with real thing records<em>.<\/em>, it\u2019s betting that music\u2014especially Hip-Hop\u2014can help it stay culturally relevant for the next generation.<\/p>\n<p><h3 class=\"jp-relatedposts-headline\"><em>Related<\/em><\/h3>\n<\/p>\n<p><!-- CONTENT END 1 --><\/p><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/allhiphop.com\/news\/coca-cola-gets-into-record-biz-with-new-label\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Coca-Cola entered the music business with a bold move Tuesday (May 14) by launching real thing tecords. (rtr) in partnership with Universal Music Group, aiming to spotlight global talent across all genres\u2014including Hip-Hop. The Atlanta-based beverage giant, with a 138-year legacy and 2024 revenues exceeding $45 billion, is now tapping into the cultural power of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2553,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-2552","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hip-hop"],"_links":{"self":[{"href":"https:\/\/nicheblog.top\/worldpostone\/wp-json\/wp\/v2\/posts\/2552","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nicheblog.top\/worldpostone\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nicheblog.top\/worldpostone\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nicheblog.top\/worldpostone\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nicheblog.top\/worldpostone\/wp-json\/wp\/v2\/comments?post=2552"}],"version-history":[{"count":0,"href":"https:\/\/nicheblog.top\/worldpostone\/wp-json\/wp\/v2\/posts\/2552\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nicheblog.top\/worldpostone\/wp-json\/wp\/v2\/media\/2553"}],"wp:attachment":[{"href":"https:\/\/nicheblog.top\/worldpostone\/wp-json\/wp\/v2\/media?parent=2552"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nicheblog.top\/worldpostone\/wp-json\/wp\/v2\/categories?post=2552"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nicheblog.top\/worldpostone\/wp-json\/wp\/v2\/tags?post=2552"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}