home Hair Why Your Hair Feels Dry, Stiff & Brittle (It Might Not Be Protein)

Why Your Hair Feels Dry, Stiff & Brittle (It Might Not Be Protein)

Does “protein overload” actually exist—and if your hair feels dry, stiff, rough, tangly or brittle, is protein really the problem? In this video, I’m digging into the science behind protein treatments, hydrolyzed keratin, hair breakage, buildup, “protein-moisture balance,” and why the symptoms people call protein overload may not actually tell us what caused them.

We’ll look at what protein ingredients can actually do to the hair, whether repeated protein use has been shown to create an “overload” threshold, whether protein can coat the hair and block moisture, and what the research says about surface roughness, combing, friction and breakage.

But more importantly: if your hair currently feels awful, what should you actually do about it?
I’ll walk you through the order I would troubleshoot dry, rough, stiff, tangled or breakage-prone hair—from clarifying and removing buildup or hard-water deposits, to conditioning, damage repair, lubrication and slowly reintroducing products to figure out what your hair actually likes.
Because your symptoms are useful information… they just aren’t necessarily a molecular diagnosis. 🤓

💛 PRODUCTS MENTIONED
Pantene Clarifying Shampoo:
https://bit.ly/4ytKRew

L’Oréal Clarifying/Chelating Shampoo:
[https://bit.ly/4hHN2ny

Ouai Detox Shampoo:
https://bit.ly/4e4Dba7

K18 Clarifying/Chelating Shampoo:
https://bit.ly/3W2aAMu

K18 Molecular Repair Hair Mask:
[https://bit.ly/4jB8AEM

OGX Bond Protein Repair Heat Protect Spray:
https://bit.ly/4zcmqSJ

Pantene Conditioner:
https://bit.ly/4yDVhbe

Redken Conditioner:
https://bit.ly/4juKxY8

TRESemmé Shine Serum:
https://bit.ly/4z4cNFw

Pantene Oil
https://bit.ly/4ACh6JM

Olaplex No.7 Bonding Oil:
https://bit.ly/4rGGPwN

Verb Ghost Oil
https://bit.ly/4hlyF9u

Bumble and Bumble Invisible Oil
https://bit.ly/4rGGZnT

Some links may be affiliate links, which means I may earn a small commission if you purchase through them at no additional cost to you. Thank you for supporting the channel!

🎥 VIDEOS MENTIONED
My K18 Review + Application Tips:
https://youtu.be/QuIExe99o2U

⏱️ CHAPTERS
00:00 Protein Overload?
00:55 What Protein Actually Does to Hair
02:22 Can You Actually “Overload” Your Hair?
03:59 Does Protein make hair break?
04:20 Does Protein Block Moisture?
05:43 Can Protein Make Hair Rough or Hard to Comb?
07:58 Does cutting out protein work?
09:09 Okay, what IS actually happening?
09:38 Coated, Waxy or Heavy Hair
10:27 Rough, Tangly or Dry Hair
11:11 Hair Breakage
12:04 When Your Hair Just Hates a Product
13:24 How I Would Fix It
13:40 Step 1: Reset
15:16 Repair + Protect
17:17 Conditioning + Slip
18:34 Finishing + Hair Oils
22:00 The “Balance” I Actually Care About

HAIR NERD SOURCES 🤓

Different Molecular Weight Keratins: Penetration + Physical Effects on Hairhttps://doi.org/10.1111/ics.12663

Hydrolyzed Keratin + Hair Photoaging/UV Damagehttps://pubmed.ncbi.nlm.nih.gov/40076404/

Commercial Hydrolyzed Keratins Can Have Different Propertieshttps://doi.org/10.1021/acsomega.4c10755

Hydrolyzed Wheat Protein + Thermal Damage/Combing
(the increased combing force I referenced is in the full text)
https://www.researchgate.net/publication/289528396_Thermal_degradation_of_hair_II_Effect_of_selected_polymers_and_surfactants

Increased Surface Roughness after Protein
https://pmc.ncbi.nlm.nih.gov/articles/PMC8007073/

Protein-Containing Shampoo: Deposition, Penetration + Conditioninghttps://pubmed.ncbi.nlm.nih.gov/37736006/

Hair Cosmetics, Conditioning + Hair Damage — Reviewhttps://pmc.ncbi.nlm.nih.gov/articles/PMC4387693/

Biopolymers/Proteins in Cosmetics — Reviewhttps://doi.org/10.1111/ics.12880

💖 FOLLOW ME
Instagram: @KayleyMelissa
TikTok: @KayleyMelissa
Facebook: @KayleyMelissa
Pinterest: @KayleyMelissa

💌 BUSINESS INQUIRIES
kayleymelissa@mattermediagroup.com

📬 MAILING ADDRESS
Kayley Melissa
4441-106 Six Forks Rd #165
Raleigh, NC 27609

Have you ever thought you had protein overload? If so, what was your hair actually doing? Dry? Stiff? Tangly? Coated? Breaking? I’d love to hear what symptoms made you suspect it.

#ProteinOverload #HairCare #HairScience

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